Sep 2010 - Jun 2011
Sporting events are a “big Money and Time commitment”. HDTV, Tivo, and great broadcasting make the home experience better than the live event. More and more people watch games at home. But we believe live event has its unique values, which can not be replaced. LiveHD aims to improve the live sporting event experiences and bring fans back to the live field.
This is my Thesis Project during my second year in Stanford. I teamed up with four other Stanford students from different departments, Troy Edwards (Design), Rob Poulsen (Law), Matt Bowlsby (MBA) and Rita Ren(CS). I was in charge of user research and design. The project lasted for 9 months. We went to 14 sports events in total to find out the real needs and solve the problems of the fans in the live sporting event.
Based on the 14 field studies and 20 deep interviews, we got two initial key findings. One is that sporting events are a “big Money and Time commitment”. The other one is that HDTV, Tivo, and great broadcasting make the home experience better than the live event.
Based on the findings, our initial direction was to bring the home experience to the stadium by using the cutting-edge technologies. We generated hundreds of ideas, which range from products and software to services. We chose 20 of them and made rapid prototypes to do the user testing. Our initial ideas were using Augmented Reality on the phone to improve the user experience in the live events.
Refined needs and Insights
By testing the ideas and talking with more fans, we found out that hanging out with friends and sharing the good memories were more important than understanding more details of the live sporting event. So we switched our direction to help people have more fun with their friends in the live event.
Final Design and story