Yahoo! Frontpage Redesign

Role: Web Design

Oct 2011 - Mar 2012

This project is an exploration to redesign Yahoo! frontpage, which aims to create “Wow!” moments with a modern design, reflect a major brand shift toward content and media, enable serendipitous content discovery, create addictive experiences that increase frequency, provide a fluid experience across devices and drive people to sign-in with a clear benefit and instant pay-off.



In this project, I teamed up with another designer to work on the design, and worked directly with PM and Design directors on the higher level goals and explorations. In the later phase, I worked closely with our design prototyper to build a responsive prototype.

Network Navigation

Reading list

Inline media experience

Social experience

Developing story

Day parting